Allerate Branding
Client
Passion Project
Year
2023
Category
Branding
Type of Work
Graphic design
Branding
Logo Design
Allerate is a unique app designed to cater to individuals with food intolerances and allergies, offering them a safe and enjoyable dining experience. The branding of Allerate is carefully crafted to reflect its core values of safety, efficiency, and friendliness while emphasizing transparency and trustworthiness.
The name "Allerate" itself is a clever combination of "allergy," "rating," and "ate," succinctly conveying the app's purpose of providing ratings and recommendations for allergy-friendly restaurants.
The logomark of Allerate is thoughtfully designed to encapsulate the essence of the brand. It features a waitress tray, symbolizing the service aspect of the app, and food items, representing the core focus on dining. The incorporation of a transparency element within the logomark reflects the app's commitment to transparency in restaurant ingredients and cooking methods, ensuring the safety of customers with food allergies or intolerances.
The predominant use of green in the branding serves to reinforce the idea of eating safely. Green is commonly associated with freshness, health, and safety, making it an ideal choice to enhance the concept of consuming food without worry or risk.
Overall, the tone of the Allerate brand is welcoming, efficient, and trustworthy. Through its branding elements, Allerate conveys a sense of reliability and care, assuring users that they can dine out with confidence while using the app. Allerate aims to revolutionize the dining experience for individuals with food allergies and intolerances.
